Agency and Company Language
Building Bridges
Over the last 15 years I have led international brands and teams in a managerial role – both on the agency side and on the company side.
The two greatest strengths I have been able to develop in my career to date are i) the knowledge of how to manage a brand in order to achieve the greatest possible success for the company.
And ii) how to build bridges. Bridges between client and agency briefings, between creative excellence and measurable business success, between two quite different industries, which with mutual understanding can create new Purpose.