Lars Bendels | Mast-Jägermeister SE
⇨ Current Position: Senior Global Brand and Comms Planning Manager at Mast-Jägermeister SE
⇨ Years of experience in agencies and companies
⇨ Degrees in Marketing Communication and Journalism
⇨ Mentor at the 30 Minute University of Planning
⇨ Author of Traum über Kopf (Ullstein)
⇨ Certified Sustainability and Environmental Manager
⇨ Accredited Safari Field and Nature Guide
»Hi there! I pave ways for new growth by uncovering the untold stories of those who want to serve a greater good while building or transforming major brands. Let’s get in touch!«
Your brand is not a product, but a story.
Lars Bendels
Strategic Storytelling on Purpose
For many years I’ve been enthusiastic about maximizing the relevance of international brands through purpose-based strategies, insight-driven storytelling and creative excellence. Having said that, I see myself not only as a brand consultant and trailblazer, but also as a sparring partner. I support decision makers and brand leaders to think big and achieve their goals.
I’m building purpose brands, but I’m also very much into traveling with purpose. Join one of the ethical safari adventures I host as an accredited Safari Field and Nature Guide in Southern Africa, or read in my book Traum über Kopf how I volunteered around the world non-stop for two years.
Brands that are guided by a social purpose represent a higher form of capitalism. One that creates a positive cycle of company and community prosperity. They may not be able to save our planet, but their stories follow the intention to change the world for the better.
What’s stopping you from saying hi? Here’s my number: +49-151-103-95-888
Read more: Unf**k Brand Purpose (New Business 18/2021)
Read more: Traum über Kopf Read more: References Read more: Curriculum Vitae